Covid: a punch in the face

March 25, 2021

 

March 2020 and like so many businesses TLA had to shut down.

Scotty kept many clients going with Zoom sessions and Jason took to Instagram.

During this time time was in abundance and $ in short supply.

Then belter…

We were given the green light to reopen mid June.

Again like so many businesses, we had to reopen w/restrictions.

These restrictions included sanitizing every piece of equipment after every session, mandatory masks, and limited # of clientele.

Things were tough, but we adapted as best as we could.

The bad news. Financially, we lost loads. Being closed for so long, limited attendance. Whew! Nightmare.

The good news. Well, there was a big silver lining. We kept 95% of clientele. Scotty found Zoom. Not one of our clientele has so far, fingers crossed, got Covid. and we survived. Flipping things, as trainers we also realized how important exercise + working out was/is to each clients well being. This became a huge mind shift.  Sure, having a great body is magic but covid proved building a great body is more magic. For many, not having the opportunity to do this became a key absence in life. After all building a great body provides so many other things than a great body. Just to name a few: stress release, improved cognitive brain function, a feeling of presence + doing something for yourself, anti aging effects, the act of making an effort has been proven in creating a carryover to happiness, increased strength, power & hypertrophy, improved movement, greater overall fitness and a stronger immune system, the satisfaction of a coach trying to find the best version of yourself, confidence….) These factors are something easy to take for granted – yet covid proved- they are factors which hold value.

Covid also gave us back Personal Training (PT). In many respects PT was becoming a relic. Cheaper training options were the fashion and people were so busy that coming in the middle of the day was pointless to their frenetic lives.

Not any more.

The world has changed.

Many clients see both intrinsic and extrinsic value in working out and being coached.

The value of quality coaching has gone up.

Way up.

Covid proved not health is wealth

but

wealth is health!

 

 

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